Case Studies: Earthwatch Institute

Servi-Challenge

Saving the planet. Earthwatch Institute (www.Earthwatch.org) needed to address the growing demand for environmentally friendly, sustainable print execution for their fundraising efforts. Meeting the highest standards was paramount to demonstrate their global leadership in worldwide scientific research and education to promote a sustainable environment.

Servi-Solution

Print and mail deadlines were unusually tight. The Servi Assessment helped Identify the best combinations of plants and products to deliver a high profile project with notable achievements of sustainable execution. We worked with our paper suppliers and utilized a 100% Post consumer waste paper with great print characteristics for Earthwatch’s gorgeous imagery. Cutting edge SFI certified ‘green saver’ envelopes were sourced to give the outgoing envelope a unmistakable ‘green’ look & feel. The plants were FSC certified and the whole project was ‘chain of custody’ compliant. Since the paper was manufactured with wind energy, we qualified the run to be Green-E certified as well.

Results

Servi executed an FSC, SFI and Green-E certified campaign that upheld the highest environmental standards. We pulled the project through under the tightest deadlines with new procedures for the client’s workflow. Our Data enhancements did list clean ups and NCOA updates to reduce mailing waste and excess postage. We cut foreign addresses to those that would be likely to respond and saved on international distribution as well. And the package looked wonderful – spreading Eathwatch’s message of environmental sustainability.